SURF BRAND APPAREL GRAPHICS & PRINT COLLECTIONS
Established in 1967, Tiki Surf has been at the forefront of British surfing for over 50 years and remains the UK’s leading home-grown surf company. I have designed graphics for multiple seasonal collections and created best-selling clothing that helped establish a stronger identity and give the brand a more recognisable presence. The collections draw from Tiki's heritage while keeping the brand relevant to today’s market. I produced print-ready artwork of which the designs were also adapted across bags, caps, and other merchandise to create cohesive product ranges.
THE OG SURF SHOP
The Original Surf Shop Collection pays homage to Tiki Surf’s first store in Braunton, North Devon. Inspired by the shop’s history, the collection celebrates Tiki’s roots and gives a new generation the chance to represent one of the UK’s oldest surf shops.
BEYOND THE BOARD
From surfboard logo design to a complete clothing collection. I used the companies wider product range to build a stronger and more recognisable brand by taking graphics from the surfboard range and adapting them into t-shirt designs.
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FROM THE ARCHIVES
The Retro Palm range came from digging through Tiki’s archives and bringing one of those forgotten graphics back to life. I reworked the original palm design into a new collection across both menswear and womenswear, keeping the character of the old branding while giving it a fresh take that felt right for Tiki today.
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I was involved in developing the garments themselves. I pushed for Tiki to move towards organic materials and explored details such as washed finishes, stitching and garment construction. The result was a complete collection that went on to be some of Tiki’s best-selling pieces.
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SIDE PROJECT TO BEST SELLER
I had the opportunity to add an extra design to a clothing drop. With more creative freedom, I developed a playful shell-inspired graphic that felt nostalgic, coastal and true to Tiki.
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